Focused on telling success stories about this essential public system, uses voices of impacted people to reinforce the up-front systems language, talks about how it helps everyday people and families AND the broader ripple effects for communities and our economy. Check it out here.
Recent Topos’ research confirms that a progressive take on “safety” is effective (and needed!). To counter efforts by conservatives to use anxieties about crime to put progressives on the defensive, a progressive take on “safety” acknowledges people’s concern, but puts the causes and solutions in terms of the well-being of regular people, including an aspirational […]
Instead of the usual “the pay gap between x and y is z” this tweet leads with “x group loses y because of the gap.” And then it gets quickly to what that means to real people: rent, utilities, groceries and child care.
Check out this piece in Beacon – a website and podcast created by the Maine People’s Alliance – applying a framework of Solidarity Economics to thinking about why everyone has a stake in passing paid leave. Read more
When people come together and get a win (even a small one) – we should tell about it! Topos’ research continues to affirm how important shouting out these wins is to help people see that their voices matter and that government leaders can and should act on behalf of the people. Here’s a good example […]
We envision an Arizona that is bright, joyful, and full of thriving communities. However, if SCR1035 passes, we cannot create an economy that works for everyone nor can we protect the basic necessities we all depend on every day. Arizona Center for Empowerment created a digital toolkit for partners in English and Spanish on elevating […]
So much best practice framing going on in this tweet: Giving lawmakers agency…not a vague “our tax code is riddled with breaks”…no, someone put them there so they can be taken out; Connects to a vision for how fixing this would make life in Ohio better; Practical language for economic insecurity…”make ends meet”, not “reduce […]
In an attempt to point out the harms of some bad economic policy proposals, this well-meaning expert uses all of his opening moments of this tweet to reinforce the very untruths he means to refute. We can’t afford to give the opening lines of our messages to our opponents. Instead consider a quick phrase that […]
Check out this great video from Together We Rise Minnesota, sharing a powerful vision of abundance for the North Star State.
Try your hand at social math. Data and facts, especially when they’re complicated, can prevent our core messages from breaking through. Social math can help – it’s a practice that uses easy to visualize comparisons to make large numbers comprehensible and compelling. Here’s an example from the NEA:
An archive of highlights from the field: State campaigns/Microsites Recover Washington: Washington Recovery Agenda Makes the connections between taxes and public goods and points to the opportunity to change the current state’s upside-down tax code. People’s Budget for New Jersey Focuses on a pro-revenue message by highlighting what the state’s communities need to become vibrant […]