Policy Matters Ohio: Best practice framing, all in one tweet

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So much best practice framing going on in this tweet:

  • Giving lawmakers agency…not a vague “our tax code is riddled with breaks”…no, someone put them there so they can be taken out;
  • Connects to a vision for how fixing this would make life in Ohio better;
  • Practical language for economic insecurity…”make ends meet”, not “reduce poverty”;
  • Links to an article that’s about SOLUTIONS (as opposed to more details on the problem); and
  • Image is asset-based, not deficit-based, framing both in the picture and the tagline. A+