Think Big February Conversation: Shifting the Story of “Hard Work”


February 27th, 2024 | 1:30-2:45 pm EST | 10:30-11:45 am PST


Register Today!


“Hard work” is about much more than work. It’s a cultural value central to the story many Americans tell about themselves and about others.

Problematically, it can trigger harmful mindsets about deservingness and it’s a primary language through which racism, classism and ableism get expressed. And, with its focus on the (un)deserving individual, it is consistently (and effectively) tapped by conservative voices to undermine pro-worker policies and systemic solutions.

Join us on Tuesday, February 27th for a dynamic discussion exploring the fraught concept of hard work in the American narrative. How can we wield this deeply entrenched value for our progressive agenda? What does shifting the conversation look like in active worker power campaigns?

We’ll share lessons learned from our deep research across the South and Southern Midwest through the Southern Mindshift Project and hear from partner advocates and organizers about their on-the-ground experiences.