What is the Southern Mindshift Project? Working closely with policy and organizing partners across five states (Alabama, Arkansas, Georgia, Kansas, and Missouri), this Topos/EARN EPI collaborative project—with support from The Rockefeller Foundation—starts with the cultural common sense and builds on this knowledge to co-create messaging strategies that can cut through conservative narratives. This five-year project will tailor and adapt these strategies to support existing campaigns on the ground, testing and refining the messages over time.
Why Southern Mindshift? Anti-worker and anti-government cultural narratives are so deeply entrenched and pervasive in the South and Southern Midwest that competing worldviews often can’t even enter the conversation. What’s missing in the long-term progressive advocacy agenda is a coordinated effort to chip away at the cultural narratives that block progressive efforts across states and issue areas. Through a partnership of cutting-edge cognitive science research and on-the-ground policy and organizing expertise, the Southern Mindshift Project is poised to fill this gap.
Voices From the South Chapters:
Chapter 2: We Need a Paradigm Shift
Chapter 3: Mapping the Value of “Hard Work”
Chapter 4: “Hard Work” and the Deservingness Trap
Chapter 6: How “Helping” Goes Wrong
Stay tuned…new chapters every week.
How We Get There (Our Theory of Change):
*Imagine your issue area here! Paid leave policies are just one example of the worker power and economic justice policies our partners are working on moving forward across the South.