Narrative

PolicyLink: Housing Justice Narrative Toolkit

PolicyLink – along with grassroots partners and housing advocates – has released a Housing Justice Narrative Toolkit “rooted in the understanding that we already know the policy solutions, we just need a different way to intensify the narratives that support these policies – a clear, compelling housing justice narrative.” The toolkit provides ways to intensify […]

We Make the Future: Protect our Elections Messaging Guide and Toolkit

We Make the Future’s digital toolkit on how to confront false claims and protect our elections has been updated with additional narratives, content, and guidance and will continue to be updated after the election with materials about counting every vote. Access the Toolkit  

SSIR: Changing the Housing Narrative by Talking about Race and Values

A new discussion in the Stanford Social Innovation Review with Glenn Harris, Michael McAfee, and Dorian Warren focuses on narrative change lessons from the work of the Housing Justice Narrative Initiative. Access the Discussion

Community Change: Economic Narratives & Ideas Project

Community Change’s Economic Narratives & Ideas Project, together with Lake Research Partners, has released new findings from quantitative and qualitative research on economic messaging. To access the key takeaways and recommendations — see the findings presentation and briefing. Learn more

Race Forward: Narrative Design Toolkit

This guide, which was developed in the Butterfly Lab for Immigrant Narrative Strategy, will help you get started in thinking about narrative, articulating your narrative strategy, and designing and implementing your narrative projects.   Access the Toolkit

Winning Jobs Narrative Project: A Working People-Centered Narrative for Jobs, Work, and the Economy

Based on an expansive research agenda, the Winning Jobs Narrative team has developed a narrative architecture that progressive advocates and leaders can draw from to frame a broad range of issues.  Download the project materials including the research scan, narrative toolkit, and briefing presentation slide deck. Winning Jobs Narrative Project

Topos: Beyond Winning – Change the Culture

When is a “win” not a win? When it makes future wins harder. Sometimes progressive policy campaigns can feel like riding a roller coaster. We win a victory at the ballot box only to see it undermined by a state legislature. We successfully sign a major policy into law, and yet a key element was […]

Frameworks Institute: How do other fields think about narrative? Lessons for narrative change practitioners

This report offers eight lessons about narrative—provided by luminaries in marketing and advertising, entertainment media/narrative arts, psychoanalysis, and technology—which can be applied to enrich narrative change work.   Access the Report