Families at the
Heart of the Economy:
Shaping a Shared Narrative
Download the toolkit
Power for Kids and Families:
Rewriting the Story of the Economy
The Toolkit Includes:
Getting clear on The Core Story
Strategic Guidance Across All Messaging
Four Narrative Strategies to Test
Guardrails to Prevent Reinforcing Old Frames
Message Pivots & Sample Language
Families at the Heart of the Economy: Shaping a Shared Narrative is a project of Think Big Alliance. It brings together advocates and communicators to explore new ways of talking about the economy that center kids, families, and people, asking a simple question: What is an economy for, anyway?
