Community Conversation: Exploring the Power and Potential of Well-Being Narratives (May 2024)

Well-being frameworks – approaches that set individual and community well-being as the definition of progress – are gaining traction (albeit slowly) in other countries. What can we learn from these efforts and from the research and message testing around advancing well-being narratives? How could aligning with these narratives advance many of our priority issues?

These questions were at the heart of our May 2024 community conversation, where advocates, organizers, and progressive communicators gathered to explore how well-being narratives shape expectations and drive change.

The conversation featured Jennifer Messenger, co-author of the Advancing a Well-Being Narrative report from Metropolitan Group and RAND, developed in partnership with grassroots organizations across the country.