How can advocates and communicators empower and amplify local voices to drive cultural shifts that last?

In 2024, two state-level Think Big partners launched initiatives to lift up community voices in ways that embed big ideas into communication practices and local leadership development. We co-created two case studies for all of us to share resources, learn together, and continue the conversation.

Empowering Voices for Change in Alabama:

The context: For too long, the narrative in Alabama has disempowered everyday people, but Think Big Alabama – a 2024 advocacy and narrative training program – aimed to change that. This four-part program, a collaboration between Alabama Arise and Alabama Values, equipped community members with the tools to drive change by addressing critical issues that matter most to them –  like poverty, healthcare, and transportation. Combining Alabama Arise’s decades of policy expertise with Alabama Values’ expertise in narrative strategy, the program empowered participants to craft compelling stories that inspire action and foster belief in a better, achievable Alabama.

The case study: Explore the full agenda of this innovative training program and review the recruitment materials. Download impactful tools and resources, including the Narratives of Change guide. Hear directly from participants as they share their inspiring visions for a better Alabama. 

Access the Case Study from Alabama

Get a glimpse into Think Big Alabama via this short, powerful recap video.

Check out our companion case study from Maine: Developing Emerging Opinion Leaders in Maine