How can advocates and communicators empower and amplify local voices to drive cultural shifts that last?

In 2024, two state-level Think Big partners launched initiatives to lift up community voices in ways that embed big ideas into communication practices and local leadership development. We co-created two case studies for all of us to share resources, learn together, and continue the conversation.

Developing Emerging Opinion Leaders in Maine:

The context: A key challenge to advancing a progressive worldview is the lack of representation of everyday people, particularly those impacted by racial, economic, and gender injustices, as recognized opinion leaders. The Maine People’s Resource Center (MPRC), in partnership with the Maine Beacon—a news website and podcast—has been working to address this gap by elevating underrepresented voices and cultivating opinion leadership among everyday Mainers. Over the past year, with support from Think Big, MPRC and the Beacon organized message strategy training sessions for emerging leaders to empower communities, amplify grassroots perspectives, and lay the groundwork for lasting paradigm shifts.

The case study: Take a look at the nuts and bolts of the training program and access innovative tools (like the Worldview Quiz!).  Hear from organizers about lessons learned, and read the powerful stories of those most affected by inequality when they lead the conversation.

Access the Case Study from Maine

Access our companion case study: Empowering Voices for Change in Alabama