Think Big Brief: Communicating Truth Through the Noise

We’re living in a moment where even our shared reality feels up for debate. And when the basics of what’s true are contested, bringing people together — much less moving them toward collective action — can feel like the biggest uphill climb.

Think Big worked with researchers at the Topos Partnership to explore what social science can tell us about how people come to accept new (or unfamiliar) information as true.

And, more importantly, what strategies can help communicators break through when truth itself is being challenged.

Take a look at our short research report. Click on the image below to download and share!