Think Big Brief: Communicating Truth Through the Noise
What can the research tell us about how people come to accept new information as true? And what strategies can help communicators break through when truth itself is being challenged?
Southern Mindshift Project
Working closely with policy and organizing partners across five states (Alabama, Arkansas, Georgia, Kansas, and Missouri), this Topos/EARN EPI collaborative project starts with the cultural common sense and builds on this knowledge to co-create messaging strategies that can cut through the noise.
Think Big Brief: Beyond Blame – Villains, Villainy & Heroic Solutions
What happens when we focus on the villain without fully reckoning with their villanous actions (villainy)? Think Big teamed up with the Topos Partnership to explore what social science reveals about the power of villains in advocacy storytelling — and what we miss when we fail to include their harmful actions.
Met Group: Housing as Well-Being
Written by guest author Jennifer Messenger from the Metropolitan Group, this article explores how framing economic conversations through the lens of well-being can drive meaningful impact.
Think Big Brief: Breaking the Doom Loop
How do we present injustices and wrongs in a way that engages people and allows audiences to see that a just, equitable, and joyful future is possible? Check out our framing science brief on helping our audiences break out of the doom loop.
Belonging in and to America: A Short Video Series
Over the last year, we traveled from coast to coast, from city to small town, to talk with people about American identity and take an honest look at the stories we tell about ourselves, who we are, and what we value.
This short video series features some of these voices and is based on the Topos/Bridge Project jointly-released report: Belonging in and To America.
Think Big Report: Belonging In and To America
How do we get to a future America for all of us and for everyone, a nation in which belonging is co-created and power is authentically shared? Over the last year, Topos Partnership has worked in collaboration with the Bridge Project to conduct original research – including in-depth ethnographic interviews – building on the diagnosis of our fractured American […]
Think Big Report: Abundance in Narrative
We often define abundance as a contrast. Abundance is NOT scarcity, NOT austerity, NOT competition for resources. So, then, what IS abundance? What are some of the core elements behind the term and the idea in narrative? What do these elements look like in practice? What are some of the inherent tensions? What do we […]
Tax Justice Wins in Washington State: A Case Study
This is a story of advocates and organizers taking a step back and working in coalition with a commitment to work toward a lasting culture shift. It’s a story of a new strategy that required years of intense research, new organizing and education approaches, and commitments to approaching advocacy differently. And like all true and honest […]