Beyond Blame – Villains, Villainy & Heroic Solutions
A dastardly villain has been a staple of storytelling since there have been stories to be told. Bad actors cause problems and suffering, but they also set the stage for a story’s heroic and fulfilling responses, where good triumphs over bad, problems are solved, and justice is served.
But what happens when we focus on the villain without fully reckoning with their villanous actions (villainy)?
Think Big teamed up with the Topos Partnership to explore what social science reveals about the power of villains in advocacy storytelling—and what we miss when we fail to include their harmful actions.
Click on the image below to download our latest research report:
