Entries by Sabine Schoenbach

Belonging, Community, and Impact: What it Means to Build a Political Home

Sojourn Strategies‘ new report follows up on a key finding from the organization’s previous research on frameworks that connect with, engage, and inspire Black voters toward higher levels of civic engagement: A majority (59%) of young Black people surveyed believed that Black people need a political home. This follow-up research and report explore the concept […]

Economic Security Project: A Storytelling Guide for Guaranteed Income Advocates

A thoughtful new resource from The Economic Security Project –  Building Economic Power Through Story: A Storytelling Guide for Guaranteed Income Advocates  – prepared for the Guaranteed Income Community of Practice, is designed to facilitate a storytelling culture among guaranteed income advocates, incorporate stories into the work, and support recipients as leaders and advocates of […]

Climate Change in the American Mind: Beliefs & Attitudes

Findings from a nationally represented survey conducted in December 2022 by Yale Program on Climate Change Communication and the George Mason University Center for Climate Change Communication illustrate American’s attitudes and beliefs on global warming. Findings include: Americans who think global warming is happening outnumber those who think it is not happening by a ratio […]

PolicyLink: Housing Justice Narrative Toolkit

PolicyLink – along with grassroots partners and housing advocates – has released a Housing Justice Narrative Toolkit “rooted in the understanding that we already know the policy solutions, we just need a different way to intensify the narratives that support these policies – a clear, compelling housing justice narrative.” The toolkit provides ways to intensify […]

The Florida Timeline

Check out the Florida Timeline, a resource mapping state historical policy decisions in Tax Policy and Criminal (In)justice. From Florida’s earliest days, policymakers designed policies that targeted Floridians with the least legal and economic power – often Black Floridians. The timeline allows us to learn about and reckon with our past as we look to […]

Policy Matters Ohio: Best practice framing, all in one tweet

So much best practice framing going on in this tweet: Giving lawmakers agency…not a vague “our tax code is riddled with breaks”…no, someone put them there so they can be taken out; Connects to a vision for how fixing this would make life in Ohio better; Practical language for economic insecurity…”make ends meet”, not “reduce […]

Join us for a conversation with Angela Peoples and Connie Razza

  Thursday, December 15th I 3-4:15pm EST REGISTER TODAY!   Imagine a future in which American identity is untethered from white supremacy — neither white supremacist nor centered around resisting white supremacy. Without forgetting the lessons of our past, this American identity would create space for a fundamental reconstitution of the story of America to […]

Community Change: Economic Narratives & Ideas Project

Community Change’s Economic Narratives & Ideas Project, together with Lake Research Partners, has released new findings from quantitative and qualitative research on economic messaging. To access the key takeaways and recommendations — see the findings presentation and briefing. Learn more

What do we mean when we say “Think Big”?

Think Big grew out of a big idea. Progressive advocates, organizers, and funders who came together to talk about communications strategies to challenge austerity thinking in the face of an economic shutdown, voiced the need for a space to collaborate and share high-level strategic thinking and practical applications to counter conservative narratives across geographies and […]

October Meeting: Democracy and the Will of the People

  Join us for our next Narrative Learning Community Meeting: Democracy and the Will of the People October 27, 2022  *  3-4:15pm ET | 12-1:15pm PT   Register Today!   With the midterms upon us, the stakes are undeniably high. This past year, state legislative sessions have been witness to a slew of election interference […]

How NOT to bust myths: An example

In an attempt to point out the harms of some bad economic policy proposals, this well-meaning expert uses all of his opening moments of this tweet to reinforce the very untruths he means to refute. We can’t afford to give the opening lines of our messages to our opponents. Instead consider a quick phrase that […]

Race Forward: Narrative Design Toolkit

This guide, which was developed in the Butterfly Lab for Immigrant Narrative Strategy, will help you get started in thinking about narrative, articulating your narrative strategy, and designing and implementing your narrative projects.   Access the Toolkit

Winning Jobs Narrative Project: A Working People-Centered Narrative for Jobs, Work, and the Economy

Based on an expansive research agenda, the Winning Jobs Narrative team has developed a narrative architecture that progressive advocates and leaders can draw from to frame a broad range of issues.  Download the project materials including the research scan, narrative toolkit, and briefing presentation slide deck. Winning Jobs Narrative Project

NEA: An example of social math

Try your hand at social math. Data and facts, especially when they’re complicated, can prevent our core messages from breaking through. Social math can help – it’s a  practice that uses easy to visualize comparisons to make large numbers comprehensible and compelling. Here’s an example from the NEA: